The Intel Buzz Workshop London is now officially sold out.
You can access the waitlist here.
Much more than a conference
Join us in tackling the biggest challenges in game development.
There'll be technical & VR sessions, debates, networking, the opportunity to troubleshoot your project with Intel Experts, plus a chance to feature your game in our developer showcase.
Structured around five themes
How do I create my game from scratch?
How do I build my game?
Which technology is best for my game?
How do I market my game?
How do I fund my game?
Four events in one
Q&A with international speakers
Hot debates on indie topics
More technical talks, LiveCode, 3D technologies.
Need personal advice on how to build or develop your game?
A pool of experts will be available all day long to answer your questions.
Over 15 speakers from all over the world
Co-founder of the Xbox Project and Microsoft Game StudiosMore info
Executive Director of the International Game Developers Association (IGDA)More info
Evangelist for Everyplay & UnityAds, Unity TechnologiesMore info
Game Composer (Prince of Persia, Transformers), leader in Game AudioMore info
Game Designer and co-founder of Matheson MarcaultMore info
Head Honcho of I Fight Bears & creator of time-travelling-lumberjack-em-up Fist of AwesomeMore info
Game designer, BAFTA Member and Nando's addictMore info
CEO and Game Director at Himeki GamesMore info
CEO and co-founder of PlayCanvasMore info
Founding member of Team Lumo & Scrum NerdMore info
Nandkishor "Nandu" Sonar
Senior Software Application Engineer, IntelMore info
Senior Application Engineer, IntelMore info
Freelance writer/events manMore info
Indie Game Developer, Creator of DamnfieldsMore info
Founder, Altered GeneMore info
Games biz expert. Founder Scottish Games NetworkMore info
Opening & Registration
Welcome & Intro
by Florian Piroth, Marketing Manager at Intel
Keynote My Life in Games
by Ed Fries, Co-founder, Xbox Project and Microsoft Game Studios
Ed Fries will talk about his history in games and tie it to major events in gaming over time, finishing with a discussion about diversity, game preservation and games as art. Talk followed by Q&A with Florian Piroth.
Talk The Future of Intel’s Graphic Performance Analyzer
by Leigh Davies, Senior Graphics Engineer, Intel
Intel’s Graphic Performance Analyzer is evolving the recent addition of support for DX12 is only the latest in a wide range of API’s and OS’s that GPA can be used to profile graphics on. This talk will introduce the basics of GPA together with some of the new additions for DX12.
Panel Having Fun and Keeping the Lights on: How to Design Great Games, While Keeping Your Business Afloat
Byron Atkinson-Jones, Director, Xiotex Studios
Attilio Carotenuto, Owner and Game Director, Himeki Games
Holly Gramazio, Game Designer
Nicoll Hunt, Head Honcho, I Fight Bears
Moderator: George Osborn
Designing games may seem like the dream job for a lot of people, but it can quickly turn into a bit of a nightmare if you're not earning enough to pay your bills. In this panel, we'll discuss how to design great games in the context of running a sustainable business. We'll talk about creating ideas, deciding whether they are achievable and sharing top tips on ways you can increase your productivity or expand on what you're doing without the costs mounting up.
Talk VR Game Development and Cross Visual Platform Development
by Marco Colombo, Indie Game Developer
VR is booming and lots of technologies/products are growing around it. Marco Colombo will present advice to tackle that change in an effective and reliable way, with an emphasis on game development.
Talk VR Interactive Session
by Will Eastcott, CEO & Co-founder, PlayCanvas
The key to mass adoption of VR will be accessibility. WebVR places engaging VR experiences on the end of a hyperlink with nothing to download and install. Will plans to generate some VR experiences in realtime that the audience can experience live.
Talk Introduction to Intel® RealSense and What it Brings to Games
by Nandkishor Sonar, Software Application Engineer, Intel
Natural, hands-free and seamless interactions are very important in games. This session will help to understand how Intel RealSense cameras and software SDK key features could bring potential values for games development.
Talk Creating the Musical Identity & Style Of Your Game
by Penka Kouneva, Game Composer
Penka Kouneva will talk about the conceptual discussions between her and the developers, the workflow in music scoring, and the collaborative process on games such as Bloodborne, a Sci-fi indie game for iOS, and Prince of Persia.
Panel Have We Been Teaching Players to Hate In-App Purchases? Smarter Ways to Generate Revenue and Still Make Better Games
Brian Baglow, Team Rock
Steve Stopps, Lumo Studios
Des Gayle, Altered Gene
Moderator: Oscar Clark, Evangelist, Everyplay & UnityAds, Unity Technologies
A recent study showed that pay-up-front is preferred to in-app purchases as a way of paying for games. This implies that buying inside a game you know is less attractive than buying one you don't know yet. Does this mean we have been teaching players to hate in-app purchases? Join this session as we explore what this says about the state of the Industry and whether its possible to generate scalable revenue and still make better games.
Talk Maximizing Locales and Managing Mobs: Strategies for Game Culturalization
by Kate Edwards, Executive Director, IGDA
Culturalization is the process by which content is adapted for a globally diverse audience with varying local expectations. With the use of many examples from her 20+ year career, Kate Edwards will discuss the challenges of combining content with culture and forging a career path across the divergent fields of geography and video game development.
End of the Event
Registrations for the Developer Showcase are now closed.
Find below this year's selection of games and come check them out starting at 6 pm!
The audience will vote for the Best Game of the Show and the winner will go home with a Gigabyte GB-BSI7H-6500.
This is what sets the Buzz Workshop apart:
the opportunity to meet with the speakers individually and get one-on-one 20-minute mentoring sessions.
Whether you're wondering about monetization, sound design, business development etc., get your answers directly from the pros!
When you arrive at the event, make sure to sign up at the front desk to reserve your private session.
They certainly will go fast!
Game Designer and co-founder of Matheson Marcault
10:00 am - 12:00 pm
- Games for installations and events
Indie Game Developer, Creator of Damnfields
1:00 pm - 1:40 pm
- Game Development
- Cross platform development and design
- VR development
- Agile application (scrum)
Co-founder of the Xbox Project and Microsoft Game Studios
1:00 pm - 2:00 pm
- Starting a game company
- Anything else that's game-related
Freelance writer/events man
1:20 pm - 2:00 pm
- Press contacts
Executive Director, IGDA
1:00 pm - 2:00 pm
- Starting a game development career
- Effective networking
- Being an indie dev
- Dealing with cultural/political issues in game content and general localization issues
- Starting a game developer community in a local area
Senior Application Engineer, Intel
1:00 pm - 2:00 pm
- 3D Graphics
- The developer relations side of the industry
Founder, Altered Gene
2:00 pm - 3:00 pm
- Starting up a company
CEO and Game Director at Himeki Games
2:00 pm - 3:00 pm
- General game development
- How to enter the industry (including interviewing)
- Setting up a small independent studio
Head Honcho of I Fight Bears
2:40 pm - 4:00 pm
- Solo development
- Game design
- Business development
- Grassroots-based marketing
- Beard management
- Craft ale appreciation
Game designer, BAFTA Member and Nando's addict
3:00 pm - 4:00 pm
- Being an indie developer - what is it really like?
- Effective social media marketing
CEO and co-founder of PlayCanvas
3:20 pm - 4:00 pm
- Mechanics of setting up and running a startup
- Startup business concepts
- Growth hacking
- Lead generation
Game Designer at Square Enix
4:20 pm - 6:00 pm
- Narrative design
- Game Design
- Episodic design
Game Composer (Prince of Persia, Transformers), leader in Game Audio
5:00 pm - 6:00 pm
- Game composing
- Game score producing (budgeting, teams, workflow, consultancy, leadership)
- Collaboration between developers & audio team
- Women building a career in games
Evangelist for Everyplay & UnityAds, Unity Technologies
5:40 pm - 6:40 pm
- Game design
- Development strategy
- Games as a service
Founding member of Team Lumo & Scrum Nerd
5:40 pm - 6:40 pm
- Production (scope, feature control, getting the game finished)
- Monetisation (platforms and business models)
- Analytics (using data to improve retention and conversion)
REPLAYS FROM LAST YEAR
Check out last year's videos from the Berlin, San Francisco and Stockholm events:
Alexander Pieper, Technical Director & Co-Founder of Studio Fitzbin
André Bernhardt - Indie Advisor, CEO / Founding Partner at Target Games GmbH
43 – 44 Crutched Friars, London EC3N 2HH