Book your ticket for the 2017 edition right now, right here

Much more than a conference

Join us in tackling the biggest challenges in game development.
There'll be technical & VR sessions, debates, networking, the opportunity to troubleshoot your project with Intel Experts, plus a chance to feature your game in our developer showcase.

200 attendees
Live demos
Networking
Panels
Talks
World class speakers

Structured around five themes

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Ideate

How do I create my game from scratch?

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Development

How do I build my game?

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Design

Which technology is best for my game?

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Promote

How do I market my game?

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Monetize

How do I fund my game?

Four events in one

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TALKS & PANELS

Q&A with international speakers
Hot debates on indie topics
More technical talks, LiveCode, 3D technologies.

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VR TRACK SESSION

Get ready for a VR demo with Google Cardboard!
Experience a new style of conference using a VR cardboard with 200 others.
Free Google Cardboard offered to the first 200 attendees.

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OFFICE HOURS

Need personal advice on how to build or develop your game?
A pool of experts will be available all day long to answer your questions.

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DEVELOPER SHOWCASE

Test your demos
Professionals and enthusiasts, feature your trailer and troubleshoot your work with our gaming gurus.
To submit your entry, simply fill out this form: bit.ly/IntelBuzzLondon

Over 15 speakers from all over the world

  • Ed Fries

    Co-founder of the Xbox Project and Microsoft Game Studios

    More info
  • Kate Edwards

    Executive Director of the International Game Developers Association (IGDA)

    More info
  • Oscar Clark

    Evangelist for Everyplay & UnityAds, Unity Technologies

    More info
  • Penka Kouneva

    Game Composer (Prince of Persia, Transformers), leader in Game Audio

    More info
  • Holly Gramazio

    Game Designer and co-founder of Matheson Marcault

    More info
  • Nicoll Hunt

    Head Honcho of I Fight Bears & creator of time-travelling-lumberjack-em-up Fist of Awesome

    More info
  • Byron Atkinson-Jones

    Game designer, BAFTA Member and Nando's addict

    More info
  • Attilio Carotenuto

    CEO and Game Director at Himeki Games

    More info
  • Will Eastcott

    CEO and co-founder of PlayCanvas

    More info
  • Steve Stopps

    Founding member of Team Lumo & Scrum Nerd

    More info
  • Nandkishor "Nandu" Sonar

    Senior Software Application Engineer, Intel

    More info
  • Leigh Davies

    Senior Application Engineer, Intel

    More info
  • George Osborn

    Freelance writer/events man

    More info
  • Marco Colombo

    Indie Game Developer, Creator of Damnfields

    More info
  • Des Gayle

    Founder, Altered Gene

    More info
  • Brian Baglow

    Games biz expert. Founder Scottish Games Network

    More info

SCHEDULE

  • Opening & Registration

  • Welcome & Intro

    by Florian Piroth, Marketing Manager at Intel

  • Keynote My Life in Games

    by Ed Fries, Co-founder, Xbox Project and Microsoft Game Studios

    Ed Fries will talk about his history in games and tie it to major events in gaming over time, finishing with a discussion about diversity, game preservation and games as art. Talk followed by Q&A with Florian Piroth.

  • Talk The Future of Intel’s Graphic Performance Analyzer

    by Leigh Davies, Senior Graphics Engineer, Intel

    Intel’s Graphic Performance Analyzer is evolving the recent addition of support for DX12 is only the latest in a wide range of API’s and OS’s that GPA can be used to profile graphics on. This talk will introduce the basics of GPA together with some of the new additions for DX12.

  • Panel Having Fun and Keeping the Lights on: How to Design Great Games, While Keeping Your Business Afloat

    Byron Atkinson-Jones, Director, Xiotex Studios
    Attilio Carotenuto, Owner and Game Director, Himeki Games
    Holly Gramazio, Game Designer
    Nicoll Hunt, Head Honcho, I Fight Bears
    Moderator: George Osborn

    Designing games may seem like the dream job for a lot of people, but it can quickly turn into a bit of a nightmare if you're not earning enough to pay your bills. In this panel, we'll discuss how to design great games in the context of running a sustainable business. We'll talk about creating ideas, deciding whether they are achievable and sharing top tips on ways you can increase your productivity or expand on what you're doing without the costs mounting up.

  • Lunch Break

  • Talk VR Game Development and Cross Visual Platform Development

    by Marco Colombo, Indie Game Developer

    VR is booming and lots of technologies/products are growing around it. Marco Colombo will present advice to tackle that change in an effective and reliable way, with an emphasis on game development.

  • Talk VR Interactive Session

    by Will Eastcott, CEO & Co-founder, PlayCanvas

    The key to mass adoption of VR will be accessibility. WebVR places engaging VR experiences on the end of a hyperlink with nothing to download and install. Will plans to generate some VR experiences in realtime that the audience can experience live.

  • Break

  • Talk Introduction to Intel® RealSense and What it Brings to Games

    by Nandkishor Sonar, Software Application Engineer, Intel

    Natural, hands-free and seamless interactions are very important in games. This session will help to understand how Intel RealSense cameras and software SDK key features could bring potential values for games development.

  • Talk Creating the Musical Identity & Style Of Your Game

    by Penka Kouneva, Game Composer

    Penka Kouneva will talk about the conceptual discussions between her and the developers, the workflow in music scoring, and the collaborative process on games such as Bloodborne, a Sci-fi indie game for iOS, and Prince of Persia.

  • Break

  • Panel Have We Been Teaching Players to Hate In-App Purchases? Smarter Ways to Generate Revenue and Still Make Better Games

    Brian Baglow, Team Rock
    Steve Stopps, Lumo Studios
    Des Gayle, Altered Gene
    Moderator: Oscar Clark, Evangelist, Everyplay & UnityAds, Unity Technologies

    A recent study showed that pay-up-front is preferred to in-app purchases as a way of paying for games. This implies that buying inside a game you know is less attractive than buying one you don't know yet. Does this mean we have been teaching players to hate in-app purchases? Join this session as we explore what this says about the state of the Industry and whether its possible to generate scalable revenue and still make better games.

  • Talk Maximizing Locales and Managing Mobs: Strategies for Game Culturalization

    by Kate Edwards, Executive Director, IGDA

    Culturalization is the process by which content is adapted for a globally diverse audience with varying local expectations. With the use of many examples from her 20+ year career, Kate Edwards will discuss the challenges of combining content with culture and forging a career path across the divergent fields of geography and video game development.

  • Developer Showcase

  • End of the Event

Developer Showcase

Registrations for the Developer Showcase are now closed.
Find below this year's selection of games and come check them out starting at 6 pm!

The audience will vote for the Best Game of the Show and the winner will go home with a Gigabyte GB-BSI7H-6500.

Test the ROVR at the Intel Buzz Workshop!

You can find more info about ROVR here: www.wizdish.com

Office Hours

This is what sets the Buzz Workshop apart:
the opportunity to meet with the speakers individually and get one-on-one 20-minute mentoring sessions.
Whether you're wondering about monetization, sound design, business development etc., get your answers directly from the pros!

When you arrive at the event, make sure to sign up at the front desk to reserve your private session.
They certainly will go fast!

Holly Gramazio

Game Designer and co-founder of Matheson Marcault

 10:00 am - 12:00 pm

  • Games for installations and events
Marco Colombo

Indie Game Developer, Creator of Damnfields

 1:00 pm - 1:40 pm

  • Game Development
  • Cross platform development and design
  • Unity
  • VR development
  • Agile application (scrum)
Ed Fries

Co-founder of the Xbox Project and Microsoft Game Studios

 1:00 pm - 2:00 pm

  • Starting a game company
  • Anything else that's game-related
George Osborn

Freelance writer/events man

 1:20 pm - 2:00 pm

  • PR
  • Press contacts
  • Marketing
Kate Edwards

Executive Director, IGDA

 1:00 pm - 2:00 pm

  • Starting a game development career
  • Effective networking
  • Being an indie dev
  • Dealing with cultural/political issues in game content and general localization issues
  • Starting a game developer community in a local area
Leigh Davies

Senior Application Engineer, Intel

 1:00 pm - 2:00 pm

  • 3D Graphics
  • The developer relations side of the industry
Des Gayle

Founder, Altered Gene

 2:00 pm - 3:00 pm

  • Production
  • Outsourcing
  • Starting up a company
Attilio Carotenuto

CEO and Game Director at Himeki Games

 2:00 pm - 3:00 pm

  • General game development
  • Programming
  • Design
  • How to enter the industry (including interviewing)
  • Setting up a small independent studio
Nicoll Hunt

Head Honcho of I Fight Bears

 2:40 pm - 4:00 pm

  • Solo development
  • Programming
  • Game design
  • Business development
  • Grassroots-based marketing
  • Beard management
  • Craft ale appreciation
Byron Atkinson-Jones

Game designer, BAFTA Member and Nando's addict

 3:00 pm - 4:00 pm

  • Being an indie developer - what is it really like?
  • Contracting
  • Effective social media marketing
Will Eastcott

CEO and co-founder of PlayCanvas

 3:20 pm - 4:00 pm

  • Mechanics of setting up and running a startup
  • Startup business concepts
  • Growth hacking
  • Pitching
  • Fundraising
  • Lead generation
Alejandro Gallardo

Game Designer at Square Enix

 4:20 pm - 6:00 pm

  • Narrative design
  • Game Design
  • Episodic design
Penka Kouneva

Game Composer (Prince of Persia, Transformers), leader in Game Audio

 5:00 pm - 6:00 pm

  • Game composing
  • Game score producing (budgeting, teams, workflow, consultancy, leadership)
  • Collaboration between developers & audio team
  • Music-licensing
  • Women building a career in games
Oscar Clark

Evangelist for Everyplay & UnityAds, Unity Technologies

 5:40 pm - 6:40 pm

  • Game design
  • Discovery
  • Monetisation
  • Development strategy
  • Games as a service
Steve Stopps

Founding member of Team Lumo & Scrum Nerd

 5:40 pm - 6:40 pm

  • Production (scope, feature control, getting the game finished)
  • Monetisation (platforms and business models)
  • Analytics (using data to improve retention and conversion)

Location


Etc. Fenchurch
43 – 44 Crutched Friars, London EC3N 2HH

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