The Intel® Buzz Workshop is a one-of-a-kind conference.
Focused on gaming, the day is jam-packed with inspiring talks & panels, mentoring sessions, technical updates from experts, and live coding workshops!


The last session of the day is a developer showcase where local developers let you play their newly developed games.

Our rockstar speakers from all around the world

  • Jason VandenBerghe

    Creative Director @ Ubisoft

    More info
  • James Gwertzman

    CEO @ PlayFab, Inc. Former chief evangelist @, former head @ APAC PopCap.

    More info
  • Becky Allen

    Audio Director and Composer @ PopCap Games

    More info
  • William Rhys Dekle

    Partner @ Strategic Alternatives

    More info
  • Mike Hawkyard

    Managing Director @ Amuzo

    More info
  • Josh Naylor

    Sr Tech Evangelist @ Unity

    More info
  • Leigh Davies

    Senior Application Engineer @ Intel

    More info
  • Phil Davidson

    Producer @ Freejam

    More info


  • Opening & Registration

  • Welcoming Words

    Antoine Alfero, Marketing Manager at Intel

  • Talk Crafting Your Game's LiveOps Strategy

    James Gwertzman, CEO, PlayFab Inc.

    As games have shifted from packaged goods to round-the-clock services, establishing an effective LiveOps strategy is no longer option. James Gwertzman looks at what it takes to do LiveOps well, and surveys the resources available to help.

  • Talk Forging Honor: Providing a Coherent Vision for a New IP

    Jason Vanderberghe, Creative Director, Ubisoft

    At E3 2015, Ubisoft revealed 'For Honor', a new IP that offers the opportunity to let your inner knight, viking, or samurai come out to play. The game garnered a huge amount of attention, in part because the message to gamers was so clear (and because SWORDS, of course). How does one provide a team with a vision for something completely new like that? A vision that inspires, yet is flexible enough to allow for change? A vision that will guide everyone working on the project in every department over the years needed to make something like that come to life? Come join the creative director of 'For Honor', Jason VandenBerghe, as he takes you from the games original conception straight through to that big reveal, and shares the techniques that his team applied to maintain that vision across all the phases of development.

  • Talk Smooth Like Butter - An Introduction to Unity Optimization

    Josh Naylor, Senior Tech Evangelist, Unity

    Building and releasing games is tough, getting them to run smoothly is even tougher. This session introduces attendees to optimization techniques within Unity to help you ship your games. Josh will cover various optimization aspects that developers ought to know when using Unity.

  • Lunch

  • Pitching session

  • Talk Plants Vs. Zombies Heroes Music: From Aesthetics to Launch

    Becky Allen, Audio Director and Composer, Popcap Games

    The music systems of Plants vs. Zombies evolved over time and are the result of several phases of iteration and reinvention through game development. This talk is an in-depth look at the experiments that shaped these music systems initially, rebuilding the entire score using custom-recorded MIDI sample banks halfway through, and continuing to tighten the link between music and gameplay all the way up until the game's release.

  • Talk Robocraft: The Power of Cross Promotion

    Phil Davidson, Producer, FreeJam

    A brief introduction to the world of partner-based marketing and getting your game in front of thousands of people for (almost) zero cost. In this talk, producer Phil will take you through the techniques Freejam has employed with partners, such as Intel, to facilitate the growth of the celebrated free-to-play title Robocraft since it appeared on Steam in July 2014.

  • Break

  • Talk How to Win in The World of Game Dev

    Mike Hawkyard, Managing Director, Amuzo

    Hawkyard presents a selection of hints and tips on playing to win in the world of Game Dev. Based on both his own experience, and that of people far more illustrious than himself, Mike highlights a selection of easy wins and mistakes to avoid.

  • Talk How to Get Acquired (for a premium price)

    William Rhys Dekle, Partner, Strategic Alternatives

    Understand the primary drivers of enterprise value for a video game developer, learn six important steps to increase it and how to handle an acquisition offer when you receive one.

  • Break

  • Talk Rise Above The Crowd, Make More Immersive Games With Your CPU

    Leigh Davies, Senior Application Engineer, Intel

    If you want to make games no one else is making you need to code smart and capitalize on all your hardware. The CPU is frequently under-utilized, and with the event of more cores and new instruction sets now is the time to look again and see if you can better utilize all that power to create a unique experience for your customers. Join us for a walk through of several gaming case studies showing how the CPU can be used to enhance your game in a perceptible way.

  • Pitching session

  • Developer Showcase

  • End of the Event

Our speakers worked on these bestsellers


  • Amuzo logo
  • Freejam logo
  • Playfab logo
  • Popcap logo
  • Unity logo
  • Ubisoft logo

Developer Showcase

Apply to be a part of our Developer Showcase!

Enter our Game Developer Showcase to demo your work to over 200 people and get valuable feedback from bonafide gaming gurus. Attendees will get the chance to play and rank their favorite games, and the winner gets to take home an awesome high-tech prize from Intel!

Test the ROVR at the Intel Buzz Workshop!

You can find more info about ROVR here:

Office hours

This is what sets the Buzz Workshop apart:
the opportunity to meet with the speakers individually and get one-on-one 20-minute mentoring sessions.
Whether you're wondering about monetization, sound design, business development etc., get your answers directly from the pros!

When you arrive at the event, make sure to sign up at the front desk to reserve your private session.
They certainly will go fast!

Don't forget to bring your laptop to showcase your work!

Silviu-Tudor Serban

Intel Technical Innovator

 11:00 am - 12:20 pm

  • GPA
  • VR
Des Gayle

Founder, Altered Gene

 11:40 am - 12:40 pm
 02:20 pm - 03:00 pm
 03:40 pm - 04:20 pm

  • Production
  • Starting up a company
  • Pitching to publishers
Mike Hawkyard

Co-founder of the Xbox Project and Microsoft Game Studios

 12:00 pm - 02:00 pm

  • Mobile games
  • Learning games
  • Gamification strategies
  • Digital marketing
  • How to lead a team
  • How to manage a game studio
Alejandro Gallardo

Game Designer at Square Enix

 12:40 pm - 01:00 pm
 03:00 pm - 05:00 pm

  • Narrative design
  • Game Design
  • Episodic design
Leigh Davies

Senior Application Engineer, Intel

 01:00 pm - 02:00 pm

  • 3D Graphics
  • The developer relations side of the industry
William Rhys Dekle

Partner, Strategic Alternatives

 01:00 pm - 03:00 pm

  • Exit strategy
  • Strategy
  • M&A
  • Contract Negotiation
  • Business Development
Jason VandenBerghe

Indie Game Developer, Creator of Damnfields

 02:00 pm - 05:00 pm

  • Career strategy
  • Advice for designers, artists, programmers, and producers
  • Feedback on your strengths & weaknesses
  • Strategies to help increase your chances of getting what you want
Josh Naylor

Sr Tech Evangelist, Unity

 02:00 pm - 04:00 pm

  • Unity
Becky Allen

Audio Director and Composer at PopCap Games

 03:20 pm - 05:00 pm

  • Audio (music/sound design, voice over)
  • Business skills
  • Industry networking (with audio focus)
Phil Davidson

Producer, Freejam

 03:40 pm - 05:00 pm

  • Production
Attilio Carotenuto

CEO and Game Director at Himeki Games

 04:00 pm - 05:00 pm

  • General game development
  • Programming
  • Design
  • How to enter the industry (including interviewing)
  • Setting up a small independent studio

Three events in one

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Q&A with international speakers
Hot debates on indie topics
Technical talks
Live coding workshops.

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Need personal advice on how to develop your game or manage your career? All the speakers volunteer their time to mentor participants for 20-minute sessions. It's on a first come, first served basis, so come early to sign-up!

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Test your demos
Seasoned professionals and young developers alike will let you test their games - give them valuable feedback while enjoying yourself!
To submit your entry, simply fill out this form.

Structured around five themes

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How do I create my game from scratch?

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How do I build my game?

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Which technology is best for my game?

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How do I market my game?

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How do I fund my game?

Much more than a conference

Join us in tackling the biggest challenges in game development.
There'll be technical sessions, debates, networking, the opportunity to troubleshoot your project with industry experts,
plus a chance to feature your game in our developer showcase.

200 attendees

We're currently gearing up for this year's Intel Buzz Workshop in London, stay tuned for updates!
In the meantime, check out this behind the scenes footage from last year's Intel Buzz Workshop.


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